To respect and promote Ecology, Efficiency & Commitment.
To commit to using sustainable ingredients & recyclable packaging.
To promote the benefits of honey bees through education of the public
& support of local beekeeping groups.
To encourage integrated pest management as well as other natural
gardening practices. To also encourage planting of trees, shrubs &
flowers that benefit honey bees.
To enrich each formula with active ingredients making the body care
ritual pleasant and healthy.
To involve ourselves socially in the creation of a more humane society.
To contribute actively to changes which promote the protection of life
To support local producers and fair-trade groups whenever possible.